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The Economic Development Department of the State Capital Potsdam takes the protection of your personal data very seriously. With this data protection declaration, we would like to give you an overview of how the state capital Potsdam (Economic Development) ensures the protection of your data, what type of data is collected for what purpose and how it is used. In the course of the further development of the internet presence of and the implementation of new technologies, changes to this data protection declaration may also become necessary.

Personal data

Personal data is information that can be used to find out your identity. This includes information such as your name, address, postal address, telephone number.
Information that is not associated with your identity (such as number of users of the site) is not included. Personal data is collected when you provide it to us voluntarily, for example when you contact us. This is necessary in order to process your request. We will, of course, use the personal data provided to us in this way exclusively for the purpose for which you provide it to us during correspondence. Any communication of this information is expressly on a voluntary basis with your consent (Art. 6 para. 1 lit. a) DS-GVO), on the basis of a contract concluded with you (Art. 6 para. 1 lit. b) DS-GVO) or on the basis of legitimate interests (Art. 6 para. 1 lit. f) DS-GVO). Corresponding data is stored on specially protected servers in Germany. Access to this data is only possible for a few authorized persons responsible for the technical-administrative support of the servers.

To process your requests, we process the personal data listed below:

Inquiries via e-mail or contact form

  • Salutation
  • First and last name
  • E-mail address
  • Text

Ordering information material and brochures

  • Salutation
  • First and last name
  • Address
  • Telephone number
  • E-mail address
  • Selection of ordered publications

Newsletter subscription

  • Mrs/Mr
  • First and last name
  • Company/Institution
  • E-mail address

Subscriptions to events

  • Salutation
  • First and last name
  • Address
  • E-mail address  
  • Registration and participation

Each time a user accesses a page from the offer of the state capital Potsdam and each time a file is retrieved, data about this process is stored in a log file.

In detail, the following data record is stored about each retrieval:

  • Name of the retrieved file,
  • date and time of the retrieval,
  • amount of data transferred,
  • Message as to whether the retrieval was successful,
  • Description of the type of web browser used.
  • IP address

We collect and process this data in order to ensure the trouble-free operation of our website and to be able to recognize, ward off and prosecute any misuse of our services. Furthermore, we use the collected data for statistical purposes, for example, to evaluate which end devices and browsers are used to access our platform, in order to adapt and improve our offer to the needs of the users on this basis. The stored data is only evaluated for statistical purposes. It is not passed on to third parties.

Use of cookies

So-called cookies are used when you use our website. Cookies are small text information files that are sent by our website and stored by your browser on your computer during access. You can prevent the use of cookies by deactivating the cookie function in your browser. If you do this, however, you may not be able to use all the functions of the website in full. For information on how to prevent the use of cookies, please refer to the instructions of your browser manufacturer.

Use of Google Analytics

This website uses Google Analytics, a web analytics service provided by Google, Inc ("Google"). Google Analytics uses "cookies", which are text files placed on your computer, to help the website analyze how users use the site. The information generated by the cookie about your use of this website is usually transmitted to a Google server in the USA and stored there.

In the event that IP anonymization is activated on this website, however, your IP address will be truncated beforehand by Google within member states of the European Union or in other contracting states to the Agreement on the European Economic Area. Only in exceptional cases will the full IP address be transmitted to a Google server in the USA and shortened there. On behalf of the operator of this website, Google will use this information for the purpose of evaluating your use of the website, compiling reports on website activity and providing other services relating to website activity and internet usage to the website operator. The IP address transmitted by your browser as part of Google Analytics will not be merged with other data from Google.

You may refuse the use of cookies by selecting the appropriate settings on your browser, however please note that if you do this you may not be able to use the full functionality of this website. You can also prevent the collection of data generated by the cookie and related to your use of the website (including your IP address) to Google and the processing of this data by Google by downloading and installing the browser plugin available at the following link

Click here to disable Google Analytics tracking.

Use of Matomo

This website uses the open source software Matomo for statistical analysis of visitor access.
The data collected by Matomo are not and never transferred to other servers or passed on to third parties, but are used in anonymized form to improve our offer. IP addresses are stored in Piwik without the last tuple. We know from which network a request came, but not from which computer.
By using this website, you consent to the processing of data about you by Matomo in the manner and for the purposes set out above. The prevention of the storage of cookies is possible through the setting in your browser. Preventing the use of Matomo is possible by removing the following checkmark and thus activating the opt-out plug-in:

You have the option to prevent actions you take here from being analyzed and linked. This will protect your privacy, but will also prevent the owner from learning from your actions and improving the usability for you and other users.

Sharing personal information with third parties

We use your personal information in the case of information orders only within the state capital Potsdam and the administrative units responsible for sending brochures. We do not pass it on to third parties without your express consent. The only other cases in which we are obliged by law or by court order to disclose information to authorized bodies or can demonstrate an overriding legitimate interest in data processing are those in which we have your consent.

Links to websites of other providers

The online offer of contains links to websites of other providers. We have no influence on whether these providers comply with data protection regulations.

Your rights

You are entitled to the following rights according to Art. 15 to 22 DSGVO if the legal requirements are met:
Right to information, correction, deletion, restriction of processing, to data portability, revocation and objection.

Right of complaint to the supervisory authority:
Pursuant to Art. 77 DSGVO, you also have the right to lodge a complaint with the supervisory authority if you believe that the processing of your personal data is not lawful.

The complaint may be addressed to:

The State Commissioner for Data Protection and for the Right to Inspect Records
Dagmar Hartke
Stahnsdorfer Damm 77
14532 Kleinmachnow
Telephone: (033203) 356 - 0
Fax: (033203) 356 - 49

Contact details of the responsible person

You can reach us at the following contact details:
State Capital Potsdam
Economic Development
Friedrich-Ebert-Strasse 79/81
14469 Potsdam
Telephone: (0331) 289 - 2821

Contact details of the data protection officer

You can reach the official data protection officer at:

State Capital Potsdam Data Protection Officer
Friedrich-Ebert-Strasse 79/81
14469 Potsdam
Telephone: 0331 - 289 1087

Data forwarding to third parties

We use the services of 3pc GmbH Neue Kommunikation, Prinzessinnenstraße 1, 10969 Berlin as a processor in accordance with Article 28 DSGVO for the maintenance of our website (technical maintenance and updates).

For the hosting of our website, we use the services of Mittwald CM Service GmbH & Co. KG, Königsberger Straße 4-6, 32339 Espelkamp as a processor pursuant to Article 28 of the GDPR.